top of page
UK-28.jpg
Artboard 1 copy 4_3x.png

​Brand Identity

Communication strategy 

Gill Sans Nova

Logo and strap_edited.png

Understanding

One Team East Devon is about building a supportive collaborative culture where everyone feels connected, valued, and works together towards shared goals.
 
Development 
One Team East Devon was developed alongside the People Strategy, which aimed to create a new culture within the organisation. Staff surveys had revealed themes with organisational support and a culture that affected employee satisfaction. Challenging questions were asked about how people felt in the organisation and how this could be improved. Staff didn't feel a sense of belonging or that there was a supportive team ethos, and this was directly affecting staff morale and wellbeing.

To combat this I researched what's key to a successful team. Some of the most successful teams are those in sport and so I looked at the teams themselves and their fan base. I wanted to find out what made the fans in particular feel a sense of belonging and pride with their team. From this I was able to develop the following framework that would help increase employee satisfaction, sense of belonging.

 

Humanistic 
Hope, prosperity,
and inspiration

Structure
Energized, creativity, passion, and innovation

Values

Connect

That everyone can do their best work in a purpose driven environment, where people are accountable, and are connected

Grow

Creating an environment that is confident and dynamic so that everyone can develop skills for the future

Thrive

A meaning impact so that everyone is trusted and valued, so that they are equipped to great the best impact

Joy_3x_edited_edited_edited.png
Joy_3x_edited_edited_edited.png
Groove_3x_edited_edited_edited_edited.png
Peace_3x_edited_edited_edited.png
_DSC1735.jpg
UK-20.jpg
_DSC5911.jpg
_DSC1447_1.jpg
bottom of page