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Development
Understanding the feeling that comes with creating, growing, and owning something. (Hope, prosperity, inspiration, energized, creativity, passion, and innovation)
Symbolism
Connecting the feeling and thoughts of starting a new business with imagery and shapes.
The idea of something having hope and being prosperous was linked to new beginnings, rising and shining. Another key aim is inspiration and creativity, which is closely linked to creation and impactful change.
Keeping the visual language of a platform that can energize and support was key to engaging businesses. As well as making it a friendly face, multiple ways were used.
Rising sun
Hope, prosperity,
and inspiration
Light blub
Energized, creativity, passion, and innovation
Identity
Keeping the visual language of a platform that can energize and support was key to engaging businesses, as well as making it a friendly face.
Forms
Using the StartSmart four themes as a base for circles and circular features, throughout layout designs. This is seen within the logo as five sets of four circles emanating from the centre.
Font
Using a friendly but bold face of Helvetica, which could be accessed by most programmes, which ensures brand consistency and ease of use.
Imagery
Imagery is used to link the straplines and feelings together, also adding the forms into the images, which can be circular shapes to showcase key points or adding dotted effects.
Straplines, alongside imagery help to illustrate what Startsmart is aiming to achieve.
Message
To reinforce StartSmart, straplines are repetitive, for example using ‘S’ to start first and second strap lines, creating a strong message and rhythm.
Strong start
Strong steps
Support idea
Support growth
Steady hands
Steady future
"Going far beyond what we ever imagined it could be"
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