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​Brand Identity
Communication strategy
Avant Garde Gothic Pro

Development
The aim of this fund was to support revolutionary business in East Devon. The identity needed to be representative of these themes and encourage local industries to apply.
Links
There are certain historical themes that relate to innovation and resilience, for example how the Ancient Greeks impacted their society for the better and developed innovative ideas which have led to many modern day developments. I was able to extract the shapes, colour, and type that represented their achievements.
Aqueduct
Fast moving, persistent in direction, and advanced
Stone
Foundation, resistant, unique in formation
"Its exactly how we want businesses to see this fund and cant be missed now"
Identity
Using sharp and expressive shapes that strengthen and promote the fund themes. I designed a colour pallet that was reflective of industries in East Devon. This created a distinctive and recognisable identity, that can be easily used across digital platforms and print.
Messaging
​I used powerful language, shapes and colours to create strong and engaging messaging that was representative of each of the industries outlined.

Propelling your business to the next level?
Industrial

Expanding your business horizon?
Logistics

Boosting your business productivity?
Agriculture

Diversifying your business?
Conservation

Super changing your business?
EV

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